New postition at work has me so busy!

Eep! The work week has flown by! I am in a new position at work – new department too. Even changed floors and cubicles. After five years in one department, I am now in marketing as the Social Media Manager for a large restaurant company. I am over two major brands which have over 300 locations all combined. One brand is mostly in Texas and one is national, it even has some international locations.

As Social Media Manager I get to play on Facebook and Twitter but it’s so so much more than that. I am also responsible for email blasts, website updates, press releases… even the hold messages you hear when you call the restaurant. So much data coming in, I am overwhelmed right now trying to learn about both brands and all of our ongoing promotions and how to gather all the data and generate useful metrics out of all of this data! Add to that the fact that I am new to marketing and am needing to quickly learn all the “lingo” and acronyms like ROI, POP, AYCE, LTO…

I’m getting there though. And despite my moments of panic and doubt, I’m excited about the challenges!